Social norms and behaviour change (SNBC) approaches are a promising complement to conventional anti-corruption strategies. Adopting a context-sensitive and nuanced approach is an essential ingredient for success.

We wanted to understand if and how behavioural approaches can promote anti-corruption outcomes, as well as conditions for success.

This Working Paper is intended to guide practitioners who are seeking to complement conventional anti-corruption measures by adopting a behavioural communications approach.

It aims to connect a typology of anti-corruption messages with behavioural change theories, and discuss their impact.

Subsequently, it suggests practical implications for designing anti-corruption communication as part of behaviour change interventions. This includes outlining how to develop a robust Theory of Change as a means to enhance the success of such efforts.